Help us spread knowledge by changing the conversation. The whole month of January (2019) we shared facts that blew our minds in the hope that you would share them with your family, friends, people in gym class, your next-door neighbour and so on, to get the conversation started. Keep changing that conversation and help us change the future. For real.

  • By choosing at least 1 organic product out of every 10 items you purchase… 66.800 sq. km of degraded soils would be converted to rich, highly productive crop land.
  • To produce 1 hamburger the equivalent of water of 2 months showering is needed.
  • The meat and dairy industry use 1/3 of earth’s fresh water
  • Over 100 million animals are killed yearly for the clothing industry.
  • If brands would pay 5% more fort their garments, wages for tailors could be almost doubled.
  • In the 1970’s an average of two people sat in one car, today it’s between 1,1 and 1,4.
  • 85% of textiles are sent to landfills.
  • By choosing organic cotton, you say no to chemical use and water spilling and yes to better living wages. It’s that simple.
  • 80% of the world’s forests are gone.
  • 663 million people are still without access to water.
  • The world’s rain forests could completely vanish in a 100 years at the current rate of deforestation.
  • If the world reduced meat consumption by 15% it would have the same impact on greenhouse gas emissions as taking 240 million cars off the road each year.
  • By choosing at least 1 organic product out of every 10 items you purchase… 98 million servings of drinking water would be free of toxic pesticides.
  • It takes 550 years to decompose a disposable diapers.
  • More than 16.000 of the world’s mammals, birds and plants are threatened with extinction. Humans are responsible for this.
  • The current species extinction rate is estimated to be between 1.000 and 10.000 times higher than the natural rate.
  • Only 9% of the world’s plastic is recycled.
  • We’ve produced plastic as heavy as 1 billion elephants since the 1950s. If we continue with our plastic habits, the oceans will have more plastic than fish by 2050.
  • One million sea birds and 100,000 marine mammals are killed annually from plastic in our oceans.
  • 50% of all coral has been lost in the past 30 years.
September 01, 2020 — Abigail Bakker